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Demand Response Leaders Issue an Open Letter to Electricity ... Discovered on 2011-06-03 09:26:12 · http://finance.yahoo.com/news/Demand-Response-Lead uptive technologies often change the playing field in evolving markets. Because these game-changing innovations disrupt the status quo, they face significant hurdles to adoption. No matter the industry, the battle is the same. As soon as a disruptive technology enters the market, established players dig in their heels and make every effort to maintain the rules that benefit their incumbency and stem the tides of change. Some are successful, but more often technology and innovation prevail, markets evolve, and customers are better off for it.
Just as telephone calls over the Internet challenged traditional telecom firms, evolving energy solutions are threatening incumbent business models that govern our nation's electricity markets. Nowhere is this battle more pronounced than in the mid-Atlantic, where if large power generators have their way, electricity consumers from Atlantic City to Chicago will likely incur hundreds of millions of dollars of increased costs while an innovative technology solution will be stymied.